This Week In Golf Podcast – Episode 21
You can also watch the video on YouTube.
The podcast begins with a recap of the RBC Canadian Open, highlighting the performances of golfers Nick Taylor and Tommy Fleetwood.
The discussion then moves on to the topic of “Heart vs. Mind” in golf. It explores the financial aspects of the Professional Golf Association (PGA) and the proposed Premier Golf League (LIV). The PGA’s assets include tournament revenue, media rights, Tournament Players Clubs, corporate licensing, and investments. On the other hand, LIV possesses player contracts, teams, and TV rights. The absence of competition until LIV’s establishment is emphasized.
The podcast outlines the importance of the primary investor, referred to as PIF, who controls the money and seeks ways to increase the value of the investment in the golf industry.
The concept of LIV teams is discussed, with the captain owning a 25% stake. It is predicted that LIV will become the premier league in golf, and the remaining percentage of ownership will be sold to teammates. Corporate naming and team ownership will be involved, and home venues/courses will be established, attracting fans and professionals. Stadium holes will be built, and the golf industry will adopt a franchise and team-driven approach similar to the NFL. Promotion and relegation, as well as partial ownership options for players through name, image, and likeness rights, are mentioned.
The podcast briefly mentions the US Open preview, touching upon feature groups and the course.